Gold Loan Provider
6,666 WhatsApp enquiries for a gold loan business at ₹31 each
The challenge: People don't fill forms for a gold loan, they want to talk to someone they trust first. The business needed a steady flow of real conversations, not page likes.
What we did: We ran Click-to-WhatsApp campaigns split by city (Gujarat, Baroda) and by message angle, with a dedicated "Old Interest" campaign for customers who already had a gold loan. Each angle got its own campaign so we could see exactly which one was converting.
The result: Over six campaigns the brand started 6,666 WhatsApp conversations with interested customers. The "Old Interest" switch-over angle alone brought in 5,382 of them, and cost per conversation stayed between ₹26 and ₹33 even as spend scaled past ₹2 lakh.
6,666
WhatsApp enquiries
₹30.98
Avg. cost per enquiry
₹2.06L
Ad spend managed
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